About us

Maya & Mina is the story of a mother and daughter creating jewelry together in their Amsterdam workshop.

Maya arrived in Amsterdam in the 1980s with a simple but revolutionary belief: every woman deserves to feel beautiful in her everyday moments, not just on special occasions. Working from her studio in the historic Jordaan district, she began creating jewelry that defied industry conventions – pieces elegant enough to feel special, yet versatile enough for daily wear.

When her daughter Mina joined the business, she brought fresh perspective and modern vision to Maya's timeless philosophy. Together, they've created something neither could achieve alone: jewelry that honors traditional craftsmanship while speaking to contemporary life.

Maya brings decades of expertise and an intuitive understanding of what makes jewelry truly beautiful. Mina adds contemporary design insight and the vision to share their philosophy with women worldwide.

In their Amsterdam workshop, every piece begins with Maya's fundamental question: "Will this make her feel more confident, more beautiful, more herself?" Combined with Mina's understanding of how modern women live and express themselves, this creates jewelry that works with your life, not against it.

Maya & Mina represents more than a brand – it's a partnership built on mutual respect, shared values, and the belief that beautiful jewelry should empower women every single day.

Whether you're treating yourself or someone special, each piece carries the love and collaboration of two women who understand that you don't need permission to feel beautiful.

With love from Amsterdam,

Maya & Mina